Feb 23, 2010 View Comments
Edward Lampert: Sears Holdings 2010 Chairman’s Letter
Eddie Lampert has released his 2010 Sears Holdings (NASDAQ:SHLD) chairman’s letter and I thought I’d highlight a few points that I thought were interesting. Over the last few years, Lampert has been hit harsh criticism from the business press, mostly because they perceived that he was failing in his turnaround at Sears. Mostly, I think a turnaround has happened, but its evidence is more visible on a financial level.
I visited Sears stores a couple times last summer and was not impressed, the stores aren’t as nice as competitors Walmart and Target, the employees did not seem as knowledgeable, and there wasn’t a great selection of inventory available. These kinds of observations may cloud an analyst’s judgement when looking at Sears objectively. Indeed, the results over the last year have been pretty good:
Today we announced our financial results for our 2009 fiscal year. I am pleased to report that we delivered both stability and progress, resulting in roughly $1.8 billion of Adjusted EBITDA, an improvement of more than $200 million over 2008. While this may be surprising to some, it isn’t to me. The dedication of our associates and leadership team led by Bruce Johnson and the diversity of the Sears Holdings business portfolio—Sears Full Line stores, Kmart stores, our Home Services business, Sears Auto Centers, Outlet Stores, Hometown Stores, the Kenmore, Craftsman, DieHard and Lands’ End brands, our majority interest in Sears Canada, and our online business properties including sears.com—have allowed us to successfully manage through the economic and financial crisis of the past two years.
Edward Lampert: Sears Holdings 2010 Chairman’s Letter
If you look back at Sears over the last few years versus competitors, you will see that Lampert decisively cut capital expenditures and investments in store expansion while most others gluttonously spent their way into the crisis. Competitors were forced to abruptly change their course and slash spending, inventory, or restructure/file for bankruptcy. Sears was nimble enough to evade most of the fallout from the financial crisis:
In 2009, we kept expenses under control and stayed focused on our vision and strategic, operational, and financial goals. We were both prudent and opportunistic in spending money and in allocating capital at a time when many others had to make major adjustments.
Early in the year we amended and extended our revolving credit facility through June 2012. In one of the most difficult financing markets in recent memory, we found significant support from numerous financial partners led by Bank of America, Wells Fargo and General Electric, and we executed one of the largest revolving credit facilities in the past couple of years. Our substantial asset base and our strong cash flow management were important factors in this successful deal. When people take a close and objective look at our company, our strengths are not difficult to see.
Sears was not totally unscathed by the crisis though. Store closures in retail are a reality, especially during downturns:
On a less positive note, we regret the closing of roughly 60 stores in 2009. Most of those stores have underperformed for some time and, despite focused efforts to improve them, we felt that we could no longer afford to wait for those stores to turn around. With expiring leases, we have been able to reduce our money-losing stores while at the same time generating cash from the liquidation of inventory and the monetization of some of the stores that we closed. We continue to evaluate our store portfolio, over 2,200 Kmart and Sears Full Line stores combined, and experiment with new and different ways to serve our customers and avoid additional store closings. Like any retailer, we would expect that our store portfolio will require continuous evaluation and transformation as we strive to have every store contribute to the creation of future value.
In the middle of last year, I responded to an errant published story that repeated unfounded claims from a Wall Street analyst regarding the cash impact of our store closings. As I explained, in most cases, when we close stores we generate cash, net of any cash required for severance and other store closing expenses. The GAAP accounting losses arise from the markdown of inventory, write-off of fixed asset balances, associate severance and any remaining payments on leases that expire in the future. Our ability to close stores is in no way hampered by any cash requirements. Instead, our preference is to operate stores profitably and to transform unprofitable or marginally profitable stores into money makers by evolving our formats to better meet the needs of the communities in which we operate. We know that when we operate our stores well, we have the ability to serve our customers well and to make money.
What’s important to note here is the fact that Lampert looks at stores as investments. Every store requires some level of capital investment and so they need to be judged from a perspective of how much return on cash they generate. Some stores will be posting good numbers, others may post negative ones. Lampert appears to take an experimental approach to store investment, where capital expenditures vary by store and concept. By doing this, in theory, he should be able to see what works and then adopt that more widely.
The biggest problem for an investor looking at retailers is properly gauging management. Management teams sometimes become consumed by their own egos that they engage on ruinous store expansion campaigns, financed by debt, at the top of the market. We know that Lampert isn’t like that, so the key is to discern whether he is deploying capital in the right ways. Given his share buybacks into the crisis, it looks like he has been doing well. That same type of capital allocation is not happening at competitors:
While we continued to repurchase shares during the economic crisis because the value was attractive and because we had significantly lower leverage than others in our industry, many of our competitors suspended their repurchase programs to appease credit rating agencies only to resume them again after their share prices recovered significantly.
We can understand rating agency caution surrounding economic events, the retail environment, and the potential for things to get worse. In our case, it turns out that our performance far exceeded many observers’ expectations and we hope to receive credit for this performance in the form of higher credit ratings and more balanced analysis.
Rating agencies play an important role in how investors allocate capital by “qualifying” debt for certain investors. By overrating companies and securities, rating agencies can lead to systemic issues and investor losses. Similarly, by underrating companies they can lead to lower growth, less risk taking, and less job creation. Simplistic analyses, which automatically prefer capital investment to share repurchases as a use of cash that “benefits“ bondholders, ignore the fact that negative or below market returns on invested capital are as harmful to creditors as to shareholders.
When we inquire why our ratings are not higher than some competitors with credit metrics that are weaker than ours, one factor cited is that some analysts prefer their business models. Meanwhile, we have a higher market capitalization and less debt than many of these competitors. We increased our earnings, while many others have seen their earnings decline. We have a diversified business portfolio and a significant revenue base and scale. Obviously, we don’t agree with all of the critical qualitative conclusions and the quantitative metrics speak for themselves.
We do some things differently than others, and we have certain beliefs that differ from theirs. Our culture is owner-oriented, because we have owners who serve on the board that governs the company. We believe that ownership makes a difference, especially when owners have significant financial interests in the company and a long-term perspective. Instead of this raising concern, rating agencies should welcome and value owners with a demonstrated track record of long-term value creation and conservative capital policies, even when some of the capital allocation preferences differ from those that others believe lead to higher long-term credit performance.
The criticism Lampert lodges at ratings agencies is pretty valid. Ratings agencies largely do not reward sharp capital allocation skills. They will view it as a positive when a company suspends its share buyback program as its stock price crashes, even though (as we learned from John Singleton) that is precisely the best time to buy. Such behavior reinforces bad practices among executives and ultimately destroys shareholder wealth.
Lampert goes on to talk about growth strategies for Sears. He plans to expand the already successful Land’s End brand, domestically and internationally. Others include Sears’ online initiatives like the Sears My Gofer plan. One I found interesting was their plan for franchising auto centers:
Sears Holdings Corp. today announced the launch of a new strategic initiative for the Sears Automotive business. The Independent Sears Auto Center franchise program offers automobile dealers the opportunity to operate licensed Sears Auto Centers, bringing the Sears brand, buying power, distribution network, systems and corporate support to automotive aftermarket businesses. Coleman Auto Group of East Windsor, New Jersey, is the first dealership to take advantage of this opportunity and will open a Sears Auto Center in March 2010.
Sears Auto Centers Introduce Franchise Business (PR Newswire)
The franchise business is often a good one, because of the high returns on capital. It is easy to see from the numbers given:
Franchises must pay an initial fee of $30,000 for the franchise and $3,000 a month in brand license fees for the first year and $2,000 monthly thereafter. A service license fee of 2% of prior year revenue is charged after the first year, and franchisees contribute 3% of net revenue to a marketing fund to support national advertising and activities.
Several thousand auto dealerships in the U.S. have lost their franchises as auto makers have consolidated amid efforts to become profitable.
“There is a lot of very good talent in rejected Jeep, Chrysler, Dodge, Saturn, Pontiac and Saab dealers that already have the facilities in place, the manpower and years of experience to help Sears sell their products,” said Bruce Coleman, president of the Coleman Auto Group dealership in East Windsor, N.J., and a partner in what will be the first Sears Auto Center franchise.
UPDATE: Sears Begins Franchising Of Its Auto Centers (Dow Jones)
At the end of his letter, Lampert recommends Thomas Sowell’s book Intellectuals and Society, here is the Amazon description:
The influence of intellectuals is not only greater than in previous eras but also takes a very different form from that envisioned by those like Machiavelli and others who have wanted to directly influence rulers. It has not been by shaping the opinions or directing the actions of the holders of power that modern intellectuals have most influenced the course of events, but by shaping public opinion in ways that affect the actions of power holders in democratic societies, whether or not those power holders accept the general vision or the particular policies favored by intellectuals. Even government leaders with disdain or contempt for intellectuals have had to bend to the climate of opinion shaped by those intellectuals.
Intellectuals and Society not only examines the track record of intellectuals in the things they have advocated but also analyzes the incentives and constraints under which their views and visions have emerged. One of the most surprising aspects of this study is how often intellectuals have been proved not only wrong, but grossly and disastrously wrong in their prescriptions for the ills of society—and how little their views have changed in response to empirical evidence of the disasters entailed by those views.
He reflects on the government intervention in financial markets over the last year or so, questioning its logic and contrasting it with his own conservative leaning views on business and regulation. Those ideas fit in line with his book recommendation last year, The Road to Serfdom by F. A. Hayek:
An unimpeachable classic work in political philosophy, intellectual and cultural history, and economics, The Road to Serfdom has inspired and infuriated politicians, scholars, and general readers for half a century. Originally published in 1944—when Eleanor Roosevelt supported the efforts of Stalin, and Albert Einstein subscribed lock, stock, and barrel to the socialist program—The Road to Serfdom was seen as heretical for its passionate warning against the dangers of state control over the means of production. For F. A. Hayek, the collectivist idea of empowering government with increasing economic control would lead not to a utopia but to the horrors of Nazi Germany and Fascist Italy.
Now the question is, does Lampert’s letter change my mind on Sears? At current levels, no. The company is held by many savvy investors and has a great capital allocator at its helm, but still resides in a cutthroat sector where I’d rather look for a larger margin of safety that isn’t so dependent on its chairman. Still, I like to watch the company and study its turnaround for insights when examining the larger universe of investment opportunities.

Recent Comments