May 1, 2009
BRK Weekend: John Gainor CEO of Dairy Queen
I thought it could be helpful to post random interviews I see on TV that are coming from Omaha.
John Gainor, CEO of Dairy Queen
-Customers love the new value menu. Customers can buy 3 menu items for $4, 4 for $5, 5 for $6. This means thousands of combinations for customers.
-Last year commodity prices hurt ice cream mix costs, this year prices have settled
-Combination of value items + premium items will appeal to customers. The is a $700M brand.
-Dairy Queen has been able to make decisions for the long term with Warren’s support. Franchisees able to re-invest in the business. More re-modeling activity than ever before. More international expansion.
-We have a standard modernization program that’s reasonable. A lot of voluntary re-investment in the business.
I’ll be sure to whatever else I see.
Also check out CNBC’s , they have extensive coverage.
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